In this article, you'll learn about the double opt-in process and its advantages.
How Double Opt-In WorksThe TinyLetter double opt-in process is a two-step process, where a subscriber fills out your signup form and receives an email with a link to confirm their subscription. Your TinyLetter form options also includes a confirmation email and unsubscribe page that you can customize to match your brand and messaging.
To set up double opt-in, create a signup form and an opt-in confirmation email, and customize the available forms, confirmation pages, and emails.
- Signup Form
- Opt-in Confirmation reCAPTCHA
- Opt-In Confirmation Email
All of TinyLetter’s signup forms require the double opt-in process. If you import contacts from your CRM or other database to your TinyLetter list, we trust that your contacts have opted in to your mailings. However, you should never import stale lists, purchased lists, or other noncompliant lists since they can cause compliance issues in your account.
Benefits of Double Opt-In
Increased EngagementThe double opt-in method ensures that you target subscribers who really want to hear from you. These types of lists have much higher engagement levels over time, which means more opens and clicks and fewer bounces and unsubscribes.
Plus, since we send a confirmation email, each subscriber has to have a valid email address to be added to your list. There's no way to add a fake, non-existent, or old email address to your healthy list. That cuts down on bounces, which is good for engagement.
Protection from ScammersThe email confirmation step makes it impossible for someone who doesn’t manage a subscriber's email address to consent to receive messages from you.
More important, double opt-in protects against malicious bots and scammers. Our hosted signup forms include confirmation reCAPTCHA, which safeguards your list against spambot signups. Even if the scammer is human, the double opt-in process saves the confirmation IP address, time, and date, so you'll be able to prove that they confirmed interest in your list